- Goal
- The number that matters, such as enquiries a month.
- Audience
- Who your best customers are and what they care about.
- Positioning
- Why they should choose you over anyone else.
- Channels
- Where you show up: Instagram, Google, email and more.
- Customer journey
- Every step from first seeing you to buying.
- Measures
- What we track each month to know it is working.
- Home
- Strategy and acquisition
Marketing strategy and customer acquisition
Get in touch
Wolverhampton based, working across the UK.
What is a marketing strategy?
A marketing strategy decides who you are trying to reach, what you say to them and where you say it. Customer acquisition is turning that attention into enquiries, bookings and sales. We build both around your business, then help you put them into action.
Strategy on a page
What goes into a marketing strategy?
Six decisions. We put them on one page so everyone knows the plan and nobody has to read a 60-page document.
What you get
What does it include?
Audience and competitor research
Who your best customers are, what they want and what your competitors are missing.
Positioning and messaging
A clear reason to choose you, in words your customers use.
Channel plan
Where to show up, from Instagram and Google to email, and what to do on each.
Customer journey
Every step from first seeing you to buying, with the gaps fixed.
Lead capture and follow-up
Forms, enquiry handling and email follow-ups so interested people do not go cold.
Paid ads, only when needed
If ads will genuinely pay their way, we plan them. If they won't, we tell you.
Who it's for
Businesses ready to grow on purpose
Whether you are starting out or stuck at a plateau, a clear strategy stops you guessing and spending money in the wrong places.
How it works
How does it work?
Discovery
Your business, numbers, customers and goals.
Strategy
A practical plan on a page, not a 60-page document.
Action
We deliver it with you, or hand it over ready to run.
Measure
Clear numbers each month and changes based on what works.
FAQs
Strategy and acquisition FAQs
Does a small business need a marketing strategy?
Yes. A simple, focused strategy stops you spreading time and money across channels that do not work for your customers.
Do you run paid ads?
Only when they will genuinely pay their way. Organic growth comes first because it keeps working after you stop paying.
How do you measure success?
By enquiries, bookings and sales, not likes. We agree the numbers that matter at the start and report on them every month.
Can you just create the strategy for my team to run?
Yes. We can build the strategy and hand it over, or stay on to help deliver it.
Who you'll work with
Real people who know your business.
Reece G, ACIMMarketing Strategy Specialist
Ethan GDigital Marketing Specialist
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